This Week's Insight

Our Faults and Failings

All of us have our various faults and failings – that’s simple fact.  And, very often, clients ‘phone me explaining how they “lost the head” or have slipped back into undesirable bad habits – and how they feel guilty as a result.

The first point is that guilt is a useless debilitating thought.  What’s done is done and we need to pick ourselves up, dust ourselves off and start over.

However, a more important point is that we tend to think less of ourselves for behaving inappropriately, confusing our behaviour with ourselves.   What we do in a weak moment does not define who we are.  This is way off the mark given that, in normal circumstances, our behaviour is reactive and automatic being, as it is, driven by our subconscious mind – a mind that, left to its own devices, inhabits a past that is both long gone and of now relevance to the here and now.

We need to realise that such behaviour does not define who we are.  We then need to ensure that our subconscious mind is not left to its own devices.   We need to control where our subconscious points its attention and prevent it pouring its energy into our defunct programming.

You know how this is done already.  You need to redirect your attention to the present moment, using your five senses to engross yourself in the here and now.  In doing so, not only to you prevent your subconscious dictating your behaviour, you open your mind to the possibilities of what is really happening in the now.

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The Free Weekly Business & Personal Development
Issue Number: 39
Video Ezine from Gurdy.Net
September 7, 2009
 
© Willie Horton 2009
This Week's Book
This week's suggested book
Effective Thinking for Uncommon Success - Gerald Kushel

ISBN 0 8144 5964 1

Why are some people enormously successful in their professions and in their personal lives?  Is it pure luck?  Effective Thinking for Uncommon Success shows you that success has nothing to do with luck, or even talent – it’s all in how and what you choose to think.  Based on research conducted by the author, Gerald Kushel with nearly 1,200 high achievers, this book reveals a simple but powerful thinking technique that all of us can learn.   Kushel’s finely honed method is based on the fact that you have completely free will as to how you think.  You decide, from moment to moment, how you act, think and react.   Effective Thinking for Uncommon Success shows you how to change the way you think, leading to three-dimensional success, consisting of high job performance, high job satisfaction and high personal life satisfaction. How successful can you be? Effective Thinking for Uncommon Success shows that there is nothing limiting you except the way you think
My mentor, Jerry Kushel, wrote this in the 80s.  Simple English – no need to complicate the simple manner in which we “all choose our own thoughts”.  I’m not sure how easy this book is to get – but it would be worth searching for - Willie Horton
Publisher's Note
Just how mad are so-called 'normal' people!!
Every week we take a look at a real-life story that simply proves that so-called normal people are 'all over the place'!

Those of you who know me will also know that my eldest daughter, Louise, has been a top-ranked tennis player here in France (she’s a “resting” tennis player at present!) – and you will know a little about how deranged tennis coaches can be.

Louise’s main coach for many years, Michel – a really personable and fun guy – was nothing short of a lunatic on court (where he was being paid to be at this most effective) and had a long-standing reputation for his behaviour.    As a result, he fell out of favour with his club and was effectively being pressured out of his job by the club who employed a second coach who just happened to be a close relative of one of the club’s committee.

Employing relatives is neither here nor there – the fact that the new guy, Pierre, could neither play nor coach tennis seemed to be lost on the Club’s committee.  For our part, despite his failings, we continued to give our business to Michel in the face of intense pressure from the club and threats that Louise would not be allowed play team tennis (a big deal in France).   The pressure came in a variety of forms – the club’s supporters would “boo” Louise when she was representing the club!  And numerous ‘phone calls at all hours of the day were part and parcel of the treatment.

One evening, I arrived at the club to witness total consternation.   When I enquired what was going on I was told the coach had been fired – no surprise, I thought, everyone had seen it coming.  I asked what had brought matters to a head.  “He head-butted the President’s son during a training session!” I was told.   Not completely beyond the bounds of possibility, I will admit, but I was a little surprised.

“I knew Michel was mad” I said “But that’s way over the top”.   “Not Michel” came the reply “It was the new guy, Pierre, who did it!"

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Lead Article

Even More Strategies for Exceptional Business Success

by Willie Horton www.gurdy.net

 

You may have already my two articles exploring the best strategies for effortless business success.   In the second article we explored what success actually means – and in the first, I suggested four specific steps anyone in business – from the “one man band” to the multi-national – can take to achieve the kind of effortless success we’re talking about.

 

Willie Horton

In this article, I want to add a couple of further incredibly simple steps to the ones we’ve already covered – add these and your effortless business success starts today.

Let me start by telling you Mike’s story.   Many years ago, in the days before email, Mike, the Executive Chairman of a well-known mid-size company, went through a painful and traumatic divorce which left him with sole custody of his nine- and eleven-year olds.   Mike decided that his greatest priority at that moment in time was his two children.   Consequently, one Sunday evening, he ‘phoned round his co-directors telling them “I won’t be in tomorrow – or for the next three months!”  There was adequate management expertise and depth in the organisation to enable it carry on without any major disruption.

Three months passed and Mike returned to find his office piled high with memos, documents, reports – as I said, we’re talking about the pre-email era.   He promptly left the office again, went to the nearest grocery store and bought himself a roll of ten large refuse bags – and threw everything in his office out.   As he subsequently said to me “Of all the crap that crammed my office, only one thing came back to haunt me.”   The moral of the story – we spend vast amounts of time and energy doing things that we shouldn’t be doing – but, in the process, convincing ourselves that we are busy and important.

Yes, we’re busy alright – doing the wrong things.

In my previous two related articles, we talked about how a business might define success and how, then, you might “visualize” that success in a five-sensory way.  But, after that, the most important thing you have to do, to achieve effortless and exceptional business success, is to focus on the important in the here and now.

There are two important points in the last sentence.  Number one – cut the crap out of your daily routine.  That includes engaging in destructive gossip – gloating over a competitor’s misfortune, joining in the sorry social club that’s comprised of all the sad people who apparently take delight in discussing and re-discussing the current economic situation or re-reading the sports pages that cover some event you’ve already seen.  That includes doing things that you’ve paid other people to do – some call it micro-managing, some call it attention to detail – but if you’re supposed to be driving your business forward, in the fast lane to success, you can’t be wasting time tinkering about with an engine that probably doesn’t need fixing!   That includes doing anything that isn’t on your short list of priorities – and I don’t know who it was who said that, if you’ve more than three priorities, you’ve none!   Everyone knows what they’re doing that they shouldn’t be doing – we all know the things that waste our time and energy.   If you want to achieve exceptional success, you’re going to have to start acting differently – and this is an easy and obvious place to start.

Less obvious, however, is the most important piece of advice that I could ever give any client – be they a business person, sports person, scientist, artist...  Assuming you’re doing the right thing – in other words, the things that are most relevant and important to your success – the most important thing you have to do in all of your life is what you’re doing now.

When I explain the importance of focus and single-mindedness to my clients, they often initially assume that I am championing the importance of being focused on your goals.  No.  It is focus and single-mindedness to the present moment that sets great achievers apart from everyone else on this planet – in whatever their field of endeavour.   The great mass of people only focus 1% of their mental energy into what they’re doing (years of psychological research support this fact).  Consequently, normal people are the exact opposite of focused and single-minded – normal people’s minds are all over the place.

Abnormally successful people are more than 1% focused – what percentage that is, who knows – but the key point is that the University of Chicago estimates that if you were only 2% effective (twice the norm) you’d be 2000% more effective.   Wow – what a huge return for that little investment.  But the level of mental investment is abnormal and leads to abnormal living and abnormal success.
If you are abnormally focused in the present moment, if you are more present – you will automatically display one of the key traits of abnormally successful people – you’ll have presence.  Presence is impressive, presence is inspiring, presence is the key to leadership and success.

So, how do you become abnormally focused, abnormally single-minded?   Like everything worth doing, you need commitment – commitment to training yourself to pay attention to the here and now.   You’re already fully equipped to do this – you have five senses (to which normal people pay no attention) start using them.   Nothing could be simpler – nothing could be more empowering – nothing else will lead you so effortlessly to exceptional success.