Tonight, last thing, take a moment to review what you did today, what you wasted your time on, what you did well and what you could do better. Hindsight - when applied in a timely fashion - really is a wonderful thing and presents us with important learning. Which leads me to the question you need to pose to yourself as you head to bed tonight: "What should I do and what can I do better... tomorrow?"

I'm often asked questions like: "How will I know my latest idea is inspiration - not just another cock-eyed flight of fancy?" or "How will I know if I'm being extraordinary?"

The answer is easy: inspiration visits you when you least expect it. An inspired idea is one that's way out, yet evokes the question: "Why didn't I think of that before?" Inspired ideas come from left field... out of the blue. And, they just feel right.

Being extraordinary is, as the word suggests, being and doing in a way that is anything but ordinary. Extraordinary bears no comaparison to ordinary - they are as different as night and day.

You'll know when you're inspired or being extraordinary - it's a walking-on-air experience. You'll just know. Little wonder that the University of Chicago calls it flow.

I've been reading Steve Jobs' biography over the last week or so - but today's piece is not about whether or not he was a great this, that or the other. It's about the bizarre situation in which iTunes and the iTunes Store were born.

Cast your mind back to the turn of the millenium - we were still using CDs while our kids were pirating songs left, right and centre. The music industry was scrambling to come to terms with a brave new world.

Sony - who created mobile music when they created the Walkman - were one of the world's leading record companies. Not only had the originated the technology, they owned the music. Apple was, at the time, just a computer company. How come the world now uses Apple iTunes and not a Sony creation?

Well, Sony had three divisions - software, hardward and music. And division is the operative word - they simply couldn't get on with one another - and one of the world's most lucrative opportunities simply passed the warring factions by.

At the time, Sony was regarded as a world-leading organization - one that you might even consider benchmarking yourself against. In the light of that - and if you haven't alredy done so - go and have a look at today's video!

Comparative thinking is, at the very best, a fruitless waste of time.